Kontext
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Kontext Privacy Policy

Last modified: Aug 13 2025

This Privacy Policy ("Privacy Policy") explains how we collect, use, disclose, and safeguard your information when our customers including advertisers and publishers ("you" or "your" or “Customer”) visit our websites including https://kontext.so/ ("Websites") or use any of the services including our platform to generate contextual ads (collectively referred to as the "Services") provided by Halusky Inc., a Delaware corporation ("Company", "we", "our", and "us").

We generate contextual ads using large language models and integrate them into chatbot and LLM (Large Language Model) applications. We do this by using contextual data, such as messages in user conversations, character persona, high level session metadata (e.g. time of the day, country code etc.) or previous interactions with our ads.

If you are a user of an application monetised via Konext ads (Targeted End User), please see Section 13 of this Privacy Policy.

By accessing or using our Services, you agree to this Privacy Policy. We will notify you when we update this Privacy Policy. All capitalized terms in this Privacy Policy are defined in the Terms of Service found on our Website.

Information We Collect About You

We collect several types of information from and about you when you use our Services, including:

  1. Personal Information:

    • Account information. When you create an account with us we will collect personal information such as your name, email address and avatar ("Personal Information").
    • Communication information. We may also collect other information that you provide through your interactions with us, for example, if you request information about our services, interact with our sales team or contact customer support, complete a survey, provide feedback, or post comments, or register for an event or participate in marketing activities ("Communication Information"). We may keep a record of your communications with us and other information you share during these communications.
  2. Non-personal Information:

    • Device information. Data that does not identify you, such as your internet connection, internet service provider, browser type, device type, OS, geographic location, and the device you use to access our Services. We collect this information automatically for the improvement of the Services.
    • Usage data. We automatically collect information to track user behavior on the Services, including browsing actions, and patterns including page views, view duration, clicks, and content viewed.
    • Log data. Information automatically sent by your browser or device when you use our Services. Log data includes your Internet Protocol (IP) address, the date and time of your request, and crash logs.

How We Collect Information

1. How we collect this information:

  • Directly from you when you provide it to us.
  • Information that you provide when using the Services.
  • Information that you provide by filling in forms on our Websites. This includes information provided at the time of registering to use our Services, subscribing to our service, requesting further Services, or when you report a problem with our Services.
  • Information that you provide when you contact us.
  • Billing information for the payment of your order.
  • Automatically as you navigate through the Services. Information collected automatically may include usage details, IP addresses, and information collected through cookies or other tracking technologies.
  • We do not collect personal information automatically, but we may aggregate non-personal information that we collect from other sources or that you provide to us.
  • From third parties, for example, our business partners.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To provide our Services to you.
  • To provide you with information, products, or Services you request from us.
  • To provide you with notices about your account, including expiration and renewal notices.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Services or any products or Services we offer or provide through it.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.
  • To provide personalized recommendations to you based on your browsing behavior.

Disclosure of Your Information

We use subprocessors to facilitate our Services.

  1. In the event subprocessors who we work with need access to your Personal Information for this purpose, we have entered into agreements to ensure that your Personal Information is processed in accordance with all applicable laws and regulations.

    We only use third party providers that maintain the same or above levels of data protection and security as Kontext.

    We only disclose Personal Information that we collect or you provide as described in this Privacy Policy for the fulfillment of the service.

    Below is a non-exclusive list of our subprocessors:

    • Vercel Inc. (USA)
    • Google LLC (USA)
    • AC PM LLC (Postmark) (USA)
    • Preset, Inc. (USA)
    • SmartyAds, Inc. (USA)
    • LiftOff Mobile, Inc. (USA)

    The list of subprocessors may change as we update or remove some of the above suppliers and/or introduce other suppliers to assist us in the operation of the Platform.

  2. We may also disclose your non-personal information:

    • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
    • To enforce or apply our Terms of Service and other agreements, including for billing and collection purposes.
    • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
    • If we undergo a merger, acquisition, or asset sale, non-personal information may be transferred as part of that transaction.

Data Transfer

We operate globally and may transfer, store, and process your information in countries outside of your own. These countries may have data protection laws that are different from those of your country. We ensure that any international transfers of your personal information are subject to appropriate safeguards, such as standard contractual clauses approved by relevant regulatory authorities, to ensure the protection of your privacy and personal information.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Promotional Offers from the Company. We may periodically send you marketing communications that promote our Services consistent with your choices. You may opt out from receiving such communications by following the unsubscribe instructions in the communication. Please note that we may still send you important service-related communications regarding our products or Services, such as communications about your subscription or account, service announcements or security information.

Accessing and Correcting Your Information

You can review, correct, update, or delete your personal information by logging into the Services and visiting your account profile page. You may also contact us at privacy@kontext.so to request access to, correct, restrict, transfer or delete any personal information that you have provided to us.

We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Residents of certain states may have additional personal information rights and choices. Please see the Section 'Your State Privacy Rights' for more information.

Your Privacy Rights

U.S. State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide their state residents with rights to:

  • Confirm whether we process their personal information.
  • Access and delete certain personal information.
  • Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).
  • Data portability.
  • Opt-out of Personal Information processing for:
    • targeted advertising (excluding Iowa);
    • sales; or
    • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
  • Either limit (opt-out of) or require consent to process sensitive Personal Information.

The exact scope of these rights may vary by state.

If you are a resident of the European Union you may have additional rights under the General Data Protection Regulation:

  • Right of access to your Personal Information - you may at any time ask us to confirm whether or not your Personal Information is being processed, and if so, for what purposes, to what extent, to whom it is made available, for how long we will process it, whether you have the right to correct, delete, limit the processing or raise an objection from where we obtained Personal Information form and whether there is automatic decision-making based on the processing of your Personal Information, including possible profiling. You also have the right to obtain a copy of your Personal Information, the first provision being free of charge, and for the next provision, we may require a reasonable payment of administrative costs.
  • Right to rectification - you may at any time request we correct or add to your Personal Information if it is inaccurate or incomplete.
  • Right to erasure - you can also request the deletion of your Personal Information from our systems. We will comply with these requests unless we have a legitimate reason not to delete your Personal Information.
  • Right to restrict processing - you can ask us to restrict certain processing of your Personal Information. If we restrict certain processing of your Personal Information, this may lead to limits on the use of our Platform and Website.
  • Right to data portability - you have the right to receive your Personal Information from us in a structured, commonly used, and machine-readable format for the purpose of transferring Personal Information to another processor.

To exercise any of these rights please contact us at our email address privacy@kontext.so. To appeal a decision regarding a consumer rights request please contact us at the same address.

Data Retention

We retain the personal information described in this Privacy Policy for as long as you use our services, as required by law (for example, to comply with legal tax or accounting requirements), or as otherwise communicated to you. After an account is deleted, your personal information is removed after 30 days, as specified in our terms.

Data Security

We have implemented steps to protect your personal information from accidental loss and unauthorized accidental loss and unauthorized access, use, alteration, and disclosure. All information you provide is stored on our secure servers behind firewalls. Any payment transactions will be encrypted. However, no security measures are perfect or impenetrable. Therefore, we cannot guarantee the security of your information.

The safety and security of your information also depend on you. If we have given you (or you have chosen) a password to access certain parts of our Services, it is your responsibility to keep this password confidential. Please do not share your password with anyone.

Children Under the Age of 18

Our website is not for children under 18, and we do not knowingly collect their personal information. If you are under 18, do not use or provide any information on our services. If we discover personal information from a child under 18 without parental consent, we will delete it. If you believe we have information from or about a child under 18, please contact us via email.

CPPA Privacy Notice

The California Code of Regulations defines a "resident" as anyone who is in California for reasons other than temporary or transitory purposes, and anyone domiciled in California who is outside the state for temporary or transitory purposes. All others are considered "non-residents." If you meet the definition of a "resident," we must follow specific rights and obligations concerning your personal information.

The categories of personal information we collect can be found in this Privacy Policy. We do not collect protected classification characteristics under California or federal law, commercial information, or biometric information. If you use an authorized agent to exercise your right to opt out, we may deny the request if the agent doesn't provide proof of valid authorization to act on your behalf.

We may disclose personal information such as user interaction data, device information, or inferred interests to third parties (including ad partners and ad networks) for the purpose of serving behavioral ads or measuring ad performance. These disclosures may be considered a "sale" or "sharing" under California law.

Kontext's processing of Targeted End Users

This section describes how the personal information of our Customer's users ("Targeted End Users") may be collected and processed, when a Customer uses Kontext. To summarise, Kontext provides a service to other companies who you have a direct contractual relationship with.

For Targeted End Users residing in the US: Kontext is a service provider within the meaning of The California Consumer Privacy Act of 2018 § 1798.140 (22).

For other Targeted End Users: Kontext is a data processor within the meaning of Article 4(8) of the GDPR.

It is the responsibility of our Customers to ensure they have obtained all necessary consents and approvals from their Targeted End Users to process such data in compliance with applicable data protection laws, and the Kontext Terms and Conditions. As the Data Processor, Kontext cannot assist in handling Targeted End Users' data rights, unless instructed by our Customer.

While using our Services, our Customers may be providing us with access to Targeted End Users' personal information to analyze the context of a conversation. This may include:

  • Device Information: Technical data such as your IP address, Internet service provider (ISP), device details (including ID, model, manufacturer, operating system, and language settings), browser type, general geographic location (like country or ZIP code, and, if available, more precise latitude and longitude), mobile carrier, Android ID, Identifier for Advertisers (IDFA), and connection speed.
  • Usage Information: Data about how you interact with a Customer's app or other websites and applications. This includes form submissions, viewed content, site navigation behavior, referring and exit pages, viewed pages and content, click paths, and timestamps. It also covers information collected through cookies and similar technologies, as well as the content of your conversations with generative AI chatbots.
  • Ad Engagement Data: Information about the ads you're shown and how you respond to them. For example, whether you viewed or clicked on an ad, and if it resulted in actions like making a purchase or downloading an app.
  • Location Information: Data that helps us determine your general or precise geographic location.

Device information, usage information, ad engagement data and location help us to improve our Services and to deliver a better and more personalized service.

Targeted End Users are assigned a tracking ID to personalise the user's ads and the generated ad content.

Kontext does not make any decisions based solely on automated processing that produce legal effects or significant impact on Targeted End Users. Profiling is carried out for the purpose of generating and providing ads.

Changes to Our Privacy Policy

If we make significant changes to how we handle your personal information, we will notify you through a notice on this page. The date the Privacy Policy was last updated is at the top of the page.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact our data protection officer at:

Halusky Inc.
3550 South Dupont Highway,
19901 Dover, DE
United States of America
privacy@kontext.so

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